02
Dec
15

that season again

I don’t care what the weather is today. This is just too funny not to republish.

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Japanese Department Store May Want to Look Up the Word ‘Fucking’

by Adrian Chen, Gawker

December 1, 2015

If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their “Fuckin’ Sale,” spotted early this month by a reader of Jake Adelstein’s Japan Subculture blog.

“There should be some cool English words on these signs.”

“How about ‘Fuckin’ Sale?'”

“What’s that mean?”

“Fuckin’ means, like, really good. So it’s a really good sale.”

“And there’s no other meaning to ‘fuckin’? Nothing at all that might embarrass us on the internet?”

“Remember what happened with our Save-a-Shit-Ton promotion…”

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Mortified Japanese Department Store Cleans Up ‘Fuckin Sale’

also by Adrian Chen, Gawker

December 1, 2015

An Osaka department store’s Fuckin’ Sale was one of the classic Engrish gaffes of our time. But the funny signs were quickly taken down after the internet freaked out about them.

According to a post last Saturday by the Japan expat blog Super Happy Awesome, the store, Gallerie, caught wind of the global snicker in the final days of the Fuckin Sale: “the sale is still on until Monday, but I spoke with the people from Gallerie earlier today (hurray, my Japanese is getting better!) and apparently they’ve decided to take down the fuckin’ signs.

“They also apologized for any offense taken over their hilariously offensive sign.”

Why apologize? Those signs brightened the days of countless miserable office workers here in the states.

Super Happy Awesome also discovered the real reason why there was a “fuckin sale” in the first place. Apparently fuckin is an unfortunate pun on fukubukuro—”lucky bags.” It’s a New Years tradition for Japanese retailers to put their overstock from last year into big grab bags and sell them at a discount.

Fear not: After the attention Gallerie earned from its gaffe, we can expect to see 100 Japanese “fuckin’ sales” in January of 2016.

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Adrian Chen is a writer for Gawker.

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While not a song, today’s Groove would have been helpful to the department store folks.

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۞

Groove of the Day

Listen to Dr. Demento’s “Usage of the Word ‘Fuck'”

Weather Report

59° and Clear


1 Response to “that season again”


  1. 1 anonnymouse
    December 2, 2015 at 12:09 pm

    During my years living in Japan, I found many such advertisements and T-shirt slogans that caused a bit of embarrassment or confusion for Nihongin and Gaijin alike. I had a long-sleeved t-shirt that I’d bought in the states, that said “Rockin the 80s” in Roman characters and what I thought was “80 years of Rock” in kanji. Turns out it said “80 years of stone”, so the meaning was totally lost on my Japanese friends . . . or me. Likewise, a Japanese friend once wore a t-shirt that essentially propositioned every man who read it. When I asked her if she understood the true meaning of the phrase, she admitted she did not. A quick literal translation had her horribly embarrassed and quickly changing shirts.


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